- First Edition - 
    BOOKVERTISING  
With 85 Studies and Expert Opinion 
On "How to Prepare Successful Bookvertising"

  
By R. Sherwood King, ed. 
Compiled by H. J. Stoeckel, Foreword by Dale Houghton 



[FIRST EDITION] New York: Saybrook House, 1942. Tall hardcover in decorated cloth  boards, no dust jacket (if  issued). 4to. (measures 12-`1/4 x 9 inches); 203 pages illustrated throughout with b/w photos, line drawings, etc. 

A presentation of "case studies" in  which several directors of advertising at major companies discuss how they advertise their new products in print form. 

Very good condition with minor shelf-wear to boards and some deaccession stamping from important US institution. 
 


...................................................


Shipping @ $5.95 anywhere Mainland USA; Expedited and insured shipping available, international bidders welcome. Combined shipping gladly offered for multiple purchases.

International Buyers – Please Note: Import duties, taxes and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. Please check prior to bidding/buying concerning shipping charges as well as with your country’s customs office to determine what any additional costs will be.”