FILLMORE WEST
This was from the period in the late 60's and 70's when Bill Graham owned and operated the Fillmore and Winterland venues in SF. He decided to have his own promotional posters designed to promote the concerts. First, he would choose an artist to draw and print a poster customized for each individual show. The tickets were just a reduced facsimile of the posters and then typically color-coded to indicate multiple night engagements. Back then, the Fillmore West and Winterland were very busy venues that constantly held extended engagements by then current and popular performers. This was probably due to being located in SF, which became the focal point for psychedelic music and counterculture in general. San
Francisco was the ultimate city for rock concerts and Bill was both a promoter and owner of the venues where they could play. So that he could reconcile
sales each night, patrons purchased tickets at the venue box office and
handed them right back over at the door, thus most ending up in the archive
in EX or NM- condition. Today the original Fillmore San Francisco still operates with Live Nation having been leasing it and it is also expanding the Fillmore 'brand' by naming other venues it owns or leases around the country in cities such as Miami, Phili, Denver, Detroit, DC & NYC.