Founded in London in 1998 by Tamara and Simon Hill-Norton, Sweaty Betty was created with a mission to empower women through fitness and stylish activewear. At a time when performance clothing for women was limited, the founders set out to design apparel that combined technical innovation with flattering, fashion-forward design, helping women feel confident both during and beyond their workouts.
Built around the belief that fitness is a way of life, Sweaty Betty creates high-performance activewear that blends comfort, functionality and contemporary style. From its signature leggings and sports bras to versatile outerwear and loungewear, every collection is designed using premium fabrics and thoughtful details to support movement while maintaining an effortlessly modern look.
Today, Sweaty Betty is recognised as one of Britain's leading activewear brands, celebrated for its commitment to quality, innovation and female empowerment. Loved by women around the world, the brand continues to inspire active lifestyles through stylish, durable clothing designed to perform in the gym, on the trail and in everyday life.