The product is a Big Jon Electric Downrigger with a 4' tilt-up boom, designed specifically for trolling salmon. Manufactured by Big Jon Sports, this downrigger is equipped with reliable electric operation and a sturdy tilt-up boom for adjusting to various fishing conditions. Ideal for fishing enthusiasts looking to enhance their trolling experience for salmon, this high-quality gear from Big Jon Sports offers precision and efficiency in a compact design. Works great !