The product is a sealed CD by Paul McCartney titled "NEVER STOP DOING WHAT YOU LOVE." Released in 2005 under the record label EMI, this album features McCartney as the artist, composer, and producer. The CD comes in a cardboard sleeve with a silver color and is considered a promo edition. With a rock genre and English language, this album reflects the style of the 2000s and 2010s, showcasing McCartney's work with a rock band.