The product is a McDonald's promotion from 2009 featuring characters from DreamWorks' "Monsters vs Aliens" animated film. Customers were able to collect complete sets of toys related to the movie through the fast-food chain. These toys were branded with the McDonald's and DreamWorks logos, making them a unique and collectible item for fans of the film. The promotion was a fun way for kids to enjoy their favorite characters from the movie while eating at McDonald's.