The first ever self-development book to help millions of people around the globe transform their lives using humour, irreverence and the occasional swear word - now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more!
YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON'T WANT TO GET BUSTED DOING IT
In this refreshingly entertaining how-to guide, bestselling author and success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, loving yet firm kicks in the rear and easy-to-implement exercises to help you:
- Identify and change the self-sabotaging beliefs and behaviours that stop you from getting what you want
- Shift your energy and attract what you desire.
- Create a life you totally love. And create it NOW
- Make some damn money already. The kind you've never made before.
By the end of You Are a Badass, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.
| Feature | Specification |
| Author | Jen Sincero |
| Publisher | John Murray Press (John Murray Learning) |
| ISBN-13 | 9781473649521 |
| Format | Standalone Non-Fiction Trade Paperback |
| Page Count | 256 Pages of Inspiring Prose and Implementation Exercises |
| Core Methodology | Mindset reframing, energetic alignment, and direct personal accountability |
| Target Readership | Adults and Young Adults (Ages 16 Years and above) |
| Core Motifs | Eradicating self-sabotage, mastering self-love, altering core beliefs, taking immediate action |
| 2026 Context | Top-tier retail driver capitalised for mid-year mental reboots and summer holiday reading schedules starting next month |
Jen Sincero is an internationally celebrated success coach and number one New York Times bestselling author whose literary works have sold over five million copies worldwide and achieved translation across more than forty languages. Her unique capability to contextualise advanced mindset reframing techniques into everyday conversational prose holds absolute authority in the modern personal growth sector. Published by John Murray Press: an elite British publishing house with a phenomenal heritage in high-integrity literature dating back to 1768: this official UK paperback printing guarantees exceptional layout clarity. In 2026, this text remains a top-tier recommendation among independent career coaches, professional recruitment networks and personal development tutors for expanding cognitive confidence.