Up for sale is a single, authentic vintage advertising matchbook from Smitty's Super Markets, featuring their famous mid-century marketing slogan: "The Place Where MA Saves PA's Dough."
This beautiful piece of regional grocery history features a classic retro design, serving as a premier collectible for phillumenists or fans of mid-century retail Americana.
Condition & Provenance:
- Pristine Condition: This matchbook is in unused, pristine vintage condition.
- Fresh From Wholesale Storage: It was carefully removed from a surviving 1960s Diamond International Corp. 50-count merchant caddy box.
- Flawless Display Quality: Because it spent over 50 years tucked safely inside a wholesale storage box, it has been completely protected from handling wear, pocket moisture, and sunlight fading. The cover art is crisp, the striking strip is entirely unstruck, and all match stems are intact.
Key Features & Dating Markers:
- Manufacturer: Produced by Diamond Match Div., San Francisco, Calif.
- Safety Layout: Vintage front-striker design (firmly dating production to the mid-1960s or early 1970s, before federal safety mandates forced strikers to the back of the book).
- Match Aesthetics: Features a full comb of 20 black paperboard match stems paired with vibrant pink/magenta heads.
Shipping Note:
Ships securely via ground transport in accordance with postal regulations regarding vintage matches.
- Designated Use: Advertising
- Product Type: Matchbooks
- Brand: Smitty's Super Markets / Diamond Match Div.
- Era / Decade: 1960s / 1970s
- Country/Region of Manufacture: United States
- Condition: New/Unused (Pristine Vintage)
- Modified Item: No