It is NOT new!  However, eBay drop-down menu doesn't give me an option to list it as used.

The Vintage 1970s French's Red Food Coloring Liquid is a 1 fluid ounce bottle of red food dye perfect for adding a pop of color to your favorite baked goods or beverages. With its retro packaging and timeless use, this red food coloring is a must-have for anyone looking to add a festive touch to their kitchen.

++Selling it as collectible.  It is NOT intended for food use.++