This is an extremely rare, limited-edition publication that was never sold to the public, distributed only to Apple employees and affiliates in 1998 to commemorate the launch of the iconic "Think Different" campaign. This book is a required piece for any serious Apple or Steve Jobs collector.
This book is a unique piece of Apple history capturing the critical moment of the company's turnaround.
Foreword written by Steve Jobs himself.
Features the complete "Think different." manifesto.
Includes two-page spreads of many of the cultural icons (Apple Geniuses) featured in the original ad series (Einstein, Ghandi, Lennon, etc.).
Measures approximately 11 x 14 inches.
Coffee Damage: The book has visible signs of past liquid damage. This is visible on a couple of pages, the cover and back - see photos.
Wear: Visible shelf wear, consistent with a rare 27-year-old paperback item.
Note: While the physical condition is not perfect, the content, historical value, and extreme rarity remain completely intact. All pages and text are present and readable.
Due to the extreme rarity of this piece, comparable items (when they rarely appear) command prices in the thousands.
We have factored the water damage into our pricing to ensure a fair and quick sale.
Grab this piece of history while you can!