"Onward: How Starbucks Fought for Its Life without Losing Its Soul" by Joanne Gordon and Howard Schultz is a Hardcover book published in 2011 by Potter/Ten SPEED/Harmony/Rodale. The book, with a total of 368 pages, explores the story of Starbucks' survival and growth in the face of external challenges and internal struggles. It delves into leadership, investments, the food industry, and organizational development, providing insights into the company's journey and strategies for success. The book is illustrated and written in English, making it a valuable read for those interested in business and economics.