Continental Airlines
A Texas Turnaround
Advertiser Sponsored Market Supplement
Aviation Week & Space Technology
December 16, 1996
32 pages
Like New Condition

The Headline: Entitled "A TEXAS TURNAROUND," which refers to the famous corporate comeback story of Continental Airlines in the mid-1990s under CEO Gordon Bethune.

The "Go Forward Plan": In the bottom-right image, you can see a poster for the "Go Forward Plan." This was the exact name of the strategic four-part turnaround strategy (Fly to Win, Fund the Future, Make Reliability a Reality, and Working Together) that saved the airline from near-bankruptcy.