Item: Vintage Rolex Submariner Print Advertisement

Retailer: Carroll's Jewelers (Authorized Dealer in Coral Gables and Fort Lauderdale, Florida)

Era: Circa 1970s (1979)

Subject: Rolex Oyster Perpetual Submariner Date (Historical Pricing Ad)

HISTORICAL ROLEX MODEL DETAILS

This rare print advertisement spotlights the definitive era of the classic vintage tool watch. The model illustrated is the legendary Rolex Submariner Date Reference 1680, recognized by collectors as the first-ever Submariner model line to feature a date window calendar and the iconic Cyclops magnifying lens over the crystal.

The text offers invaluable historical pricing data that watch historians love, specifically showcasing the enormous historical price variance of the period:

• The Stainless Steel Submariner 1680 is listed at its original retail price of just $950.

• The Solid 18K Yellow Gold Submariner (Reference 1680/8, which was the very first precious metal dive watch ever produced by Rolex) is listed at $8,950.

• The ad also notes that entry-level, non-date utility Rolex sports models from the era could be purchased starting at $465.

CONDITION REPORT

• Please review all provided high-resolution listing photos carefully to judge the exact condition of the paper.

• Shows light, completely authentic age-toning and patina consistent with mid-century vintage paper ephemera.

• The borders and margins are clean and sharp, making it an excellent candidate for custom framing, matting, or a display piece in a watch room, office, or den.

LISTING DETAILS AND SHIPPING

• This listing is for a 100% authentic, original vintage print advertisement removed carefully from a period publication. This is NOT a modern reprint, scan, or reproduction.

• Ideal collector's item for horology enthusiasts, Rolex owners, or regional Florida history collectors.

• To ensure it arrives in the exact condition pictured, the ad will be shipped flat inside a crystal-clear protective plastic sleeve and sandwiched between heavy-duty cardboard mailers to prevent bending or moisture damage during transit.

Dimensions: Approximately 5" x 4"

Shipping & Handling:

• Shipped with Bag and Board (acid-free) to prevent bending or moisture damage during transit.

• Mailed in a stay-flat rigid mailer to ensure it arrives in the condition pictured. Ships out same day fully insured with tracking.