The Loreal Inoa Permanent Ammonia-Free Cherry Cola 5.26 DM 5 is a hair dye product by the brand Inoa, part of the L'Oréal INOA product line. It is suitable for all hair types and features an ammonia-free formulation, making it a safe and gentle option for both men and women. The product comes in a 60ml cream volume and offers a deep purple colour that is long-lasting. Perfect for achieving vibrant and bold hair colours without the harsh effects of ammonia.