Apple APO Employee T-SHIRT 2XL XXL Black iPod Crazy Ones Bicycle iPod Macintosh Extra Extra Large Tee
Measurements are smaller than most US xxl tees; see below.
Great tee shirt from the Apple Cupertino HQ!
Great preowned condition.
Inventory code 051526380cam
Measurements (laid flat):
From the manufacturer:
From AI Search:
In Apple’s Operations, Supply Chain, and Business Process Reengineering (BPR) departments, APO stands for Advanced Planning and Optimization (frequently tied to SAP APO software modules).
The Function: It is the technical and software framework Apple uses to forecast demand, plan supply, and manage global inventory.
At Apple, BPR stands for Business Process Reengineering. It is a specialized department within Apple's Operations and Supply Chain division. The BPR team focuses on optimizing supply chains, scaling operations, and integrating new technologies like GenAI and machine learning into business practices.
A bicycle for the mind" is a famous metaphor coined by Steve Jobs to describe personal computers as tools that dramatically amplify human potential.
The Origin of the Metaphor
Jobs frequently referenced a Scientific American study that measured the locomotion efficiency of various animal species.
The baseline:
Humans ranked unimpressively, about a third of the way down the list.
The twist:
When a human rode a bicycle, they blew past the Condor (the most efficient natural species) and shattered the top of the chart.
The conclusion:
Because humans are exceptional tool-builders, we can create instruments that extend our natural abilities to spectacular magnitudes.
Jobs viewed the personal computer as the ultimate intellectual bicycle—a machine that takes human reasoning and creativity far beyond our natural limitations.
"Here's to the crazy ones" is the opening line of Apple's iconic 1997 "Think Different" advertising campaign, celebrating rebels and misfits who change the world.
The Full Text
The text, often referred to as the "Think Different" manifesto, reads:
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
Historical SignificanceThe campaign marked a pivotal moment in technology and advertising history:
The Return of Jobs: Launched shortly after Steve Jobs returned to Apple, revitalizing the then-struggling company.
Shift in Focus: Instead of showing computers or features, the campaign focused entirely on brand philosophy and values.
Cultural Icons: Television commercials and print ads featured black-and-white footage of figures like Albert Einstein, Mahatma Gandhi, Martin Luther King Jr., and John Lennon.
From Wikipedia:
"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.[1] The slogan has been widely taken as a response to the IBM slogan "Think".[2][3][4] It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
As of 2020, "Think different" was still printed on the back of the box of the iMac.
macOS
Apple has continued to include portions of the "Crazy Ones" text as Easter eggs in a range of places in macOS. This includes the high-resolution icon for TextEdit introduced in Leopard, the "All My Files" Finder icon introduced in Lion, the high-resolution icon for Notes in Mountain Lion and Mavericks and on the new Color LCD preferences menu introduced for MacBook Pro with Retina Display.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, and known for consumer electronics, software and online services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. Its name was changed to its current one in 2007 as the company expanded its focus from computers to consumer electronics. Apple is one of the Big Tech companies.
The company was founded to market Wozniak's Apple I personal computer. Its successor, the Apple II, became one of the first successful mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984 as some of the first computers to use a graphical user interface and a mouse. By 1985, internal conflicts led to Jobs leaving the company to form NeXT and Wozniak withdrawing to other ventures; John Sculley was CEO for over a decade. In the 1990s, Apple lost considerable market share in the PC industry to the lower-priced Wintel duopoly of Intel-powered PC clones running Windows, and neared bankruptcy by 1997. To overhaul its market strategy, Apple acquired NeXT, bringing Jobs back to the company. Under his leadership, Apple returned to profitability by introducing the iMac, iPod, iPhone, and iPad devices; creating the iTunes Store; launching the "Think different" advertising campaign; and opening the Apple Store retail chain. Jobs resigned in 2011 for health reasons and died the same year; he was succeeded as CEO by Tim Cook, who will be succeeded by John Ternus in 2026.
Apple's product lineup includes portable and home hardware like the iPhone, iPad, Mac, Apple Watch, and AirPods; several in-house operating systems such as iOS, iPadOS, and macOS; and various software and services including Apple Pay and iCloud, as well as multimedia streaming services like Apple Music and Apple TV. Since 2011, Apple has for the most part been the world's largest company by market capitalization, and, as of 2024, is the largest manufacturing company by revenue, the fourth-largest PC vendor, the largest vendor of tablet computers, and the largest vendor of mobile phones. Apple became the first publicly traded US company to be valued at over $1 trillion in 2018, and, as of October 2025, is valued at just over $4 trillion.
Apple has received criticism regarding its contractors' labor conditions, its relationship with trade unions, its environmental practices, and its corporate ethics, including anti-competitive tactics, materials sourcing, and its acquisitions of smaller businesses. Nevertheless, the company has a large following and enjoys a high level of customer loyalty. Apple has consistently been ranked as one of the world's most valuable brands since the late 2000s.