Lighten your hair without bleach with BLEACH LONDON No Bleach Bleach Kit, a permanent high lift tint that lightens hair up to 5 levels. No Bleach Bleach Kit takes a dark blonde to a light honey blonde, and natural brown to a rich auburn. Contains 40 VOL | 12% Developer. Bond Restoring Reincarnation Mask is included to hydrate and nourished strands. Vegan & PETA-Approved. Read all instructions provided with the product. Carry out a strand and skin sensitivity test before use. You may use a toner to create your desired blonde finish and to get silky soft, shiny hair. Trust in a decade of colour mastery with BLEACH LONDON: Where Passion Meets Expertise. Born from the creative genius of hairstylist Alex Brownsell, what began as kitchen sink experiments has revolutionised the hair industry. Pioneering the world's first colour-centric salon, we've expanded our horizons over a decade, with four prime locations and a trailblazing product range. Today, our commitment to innovation and excellence has made us a global sensation, delivering unparalleled hair care and colour to enthusiasts worldwide.