This flyer is a fascinating piece of Vietnam War-era political ephemera. It captures a specific "middle ground" sentiment that emerged on college campuses during the height of student unrest in 1970.

The History: The Majority Alliance

The Majority Alliance was a student-led organization at Ohio State University (OSU) that gained prominence in May 1970.

• Context: After the Kent State shootings (May 4, 1970), campuses across the country, including OSU, erupted in violent protests and strikes. The university was actually shut down by the administration for nearly two weeks due to the unrest.

• The Mission: The Majority Alliance represented students who were often referred to as the "Silent Majority." While they weren't necessarily "pro-war," they were anti-disruption. Their goal was to keep the university open and prevent radical protesters from shutting down classes.

• "COOL IT!": This was their signature slogan and the title of their full-page advertisements in The Lantern (the OSU student newspaper). The four points on your flyer—Avoid Confrontations, Use Discretion, Discuss; But Don't Disrupt, Stay Informed—were their core tenets aimed at de-escalating the tension between radical strikers and the National Guard/Police.

• The Slogan: By using the line "All We Are Asking is Give Peace A Chance," they were cleverly co-opting John Lennon's famous anti-war anthem to argue for "peace" on campus—meaning an end to the brick-throwing and tear gas so they could return to their studies.

Comparison to Other Ephemera

Unlike the famous psychedelic rock posters or iconic "STRIKE" posters from the same era (which can fetch hundreds), this is a "reactionary" piece. It’s a rarer find because fewer people thought to save the "moderate" literature compared to the more "revolutionary" art of the time.

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