The Wet n Wild Color Icon 10-Pan Eyeshadow Palette in V.I. Purple is a versatile eyeshadow collection featuring a range of purple, lavender, and neutral-toned shades. This palette is designed to offer everything from everyday "daytime" looks to more dramatic, "sultry" evening styles.

Palette Features

Mixed Finishes: Contains a curated selection of matte, shimmer, metallic, and glittery finishes.

Rich Pigmentation: Known for its butter-soft formula that provides high-impact color with minimal fallout.

Seamless Blending: Includes dedicated matte transition shades that help create smooth, professional-looking gradients between colors.

Wet/Dry Application: The shimmer and metallic shades can be used wet for a more intense, foiled effect or dry for a softer look.

Ethical Formula: This product is cruelty-free, vegan, gluten-free, and fragrance-free.

Color Story: V.I. Purple (761B)

The V.I. Purple palette features a mix of cool-toned purples, deep berries, and contrasting neutral transitional shades. The darker satin shades are often used for deepening the outer corners, while the metallic lavenders work well across the lid for a pop of brightness.