To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique to inject special ingredients into the bait's body, we created the perfect combination of lifelike action, boyancy, salt-content and scent that makes big fish want to smash it every time.
Smart Injection Technology™ combines custom combinations of colour, flake, salt and scent, that are added precisely where needed for the perfect presentation.
The Kickman lives up to its name with a subtle kicking paddle tail that moves with the slowest of retrieves. The salted belly adds some flavour to the mix giving it a true stable swimming action.