This is the 2009 Transformers Universe Leo Prime. Made for the 25th anniversary of the Transformers, this is a Target exclusive figure that is a redeco and remold of the Cybertron figure Leobreaker. A white, red and gold lion transforms into a robot similar to Optimus Prime.

Japanese Transformers fans will see this as a form of Leo Convoy. Or Lio Convoy. It's kind of confusing. I don't even understand it. But it's a cool figure that can be yours!