2 versions of the same book

"The Medium is the Massage" is a look-around to see what's happening-and why!

You are changing. Your family is changing. Your job is. changing. Your education, your neighborhood, your gov-ernment, your relation to "the others" are changing.

Dramatically!

"The Medium is the Massage" reveals how the medium, or process, of our time - electric technology-is reshaping and restructuring patterns of social interdependence and every aspect of your personal life. How it is forcing you to reconsider and re-evaluate practically every thought and every institution you formerly took for granted.

"The Medium is the Massage" is a great new experience.

It explores, probes, analyzes our new world with insight, illustrations... and humor. There has never been a book like "The Medium is the Massage."

Marshall McLuhan co-author. "One of the major intellectual influences of our time."

-Fortune

"One of the most brilliant socio-cultural theorists writing today."

-Commentary

"What remains paramount are McLuhan's global standpoint and his zest for the new. He has given

a needed twist to the great debate on what is happening to man in this age of technological speedup." - The New Yorker

Professor McLuhan is Director of the Center for Culture and Technology, University of Toronto; author of "The Mechanical Bride," "The Gutenberg Galaxy," and "Understanding Media," and contributor to many periodicals and books on a variety of contemporary themes.

Quentin Fiore co-author. Distinguished, award-winhing graphics designer and artist for leading foundations, publishers, and corporations..

Co-ordinated by Jerome Agel