The product is a 2024 Keon Coleman Panini National Treasures Heirlooms Rookie Patch trading card featuring the player from the Buffalo Bills in the NFL. This limited edition card has a print run of only 49 and is part of the 2024 Panini National Treasures set. The card is a valuable collectible for fans and collectors of football trading cards, especially those interested in rookie patches and unique variations like the Heirlooms parallel.