The product is a brand new Amiibo featuring King Dedede from the Super Mario Bros. series, specifically designed for use with Super Smash Bros. The toy to life product, made by Nintendo, is part of the Amiibo product line and is compatible with multiple platforms. This collectible action figure brings the character to life in the video game, enhancing the gameplay experience for fans of both the Super Smash Bros. series and the Super Mario Bros. franchise.