Marketing, 5th Edition by Philip Kotler et al. is a comprehensive textbook that examines customer value as the central driver of marketing strategy. This Pearson Education Australia paperback (883 pages, May 1984) expands on contemporary topics for its time, marketing of experiences, services and goods, direct and online marketing (Chapter 17), and the use of interactive media and digital networks. The edition includes Web Workout exercises that direct readers to live sites for comparative e‑marketing analysis and tailored case studies, such as the Manor Farm Retirement Community, highlighting small‑business and social marketing issues.

Ideal for marketing students, instructors and practitioners seeking a deep, theory‑to‑practice resource; a solid addition to your academic library, buy with confidence.

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