In 1954 a new periodical was given the title the London Magazine under the editorship of John Lehmann, who largely continued the tradition of his previous magazine New Writing. It was endorsed by T. S. Eliot as a non-university-based periodical that would "boldly assume the existence of a public interested in serious literature". Susan Sontag, Eugene Ionesco, Sylvia Plath, Gabriel García Márquez, Hilary Mantel and Annie Ernaux were among the iconic writers who contributed to the magazine during this period. In 1961 the magazine changed hands and came under the editorship of Lehmann's fellow poet and critic Alan Ross. Publication continued until Ross's death in 2001. Under both Lehmann and Ross the magazine was published by Chatto & Windus. (wikipedia)