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New Balance and Joe Freshgoods continue their collaborative relationship with the upcoming Joe Freshgoods x New Balance 990v6 “Prom Blue” iteration as part of the Joe Freshgoods x New Balance 990v6 “A Friend Named Cousin” collection.The New Balance 990v6 maintains the model’s signature dad-shoe aesthetic, part of the iconic New Balance 990 line, with a focus on quality and comfort. Dressed in monochromatic fashion, the Joe Freshgoods x New Balance 990v6 “Blue” lives up to its name with the powder blue hue covering every aspect of the 990v6 from its mesh panels, suede overlays, and leather hits.

Pig suede overlays 

Synthetic and mesh underlays 

Metal JFG branded lace lock 

Custom JFG x NB branded tongue logo 

Cotton laces 

ENCAP midsole 

Rubber outsole