The Gevril watch company was begun by Jacques Gevril in the mid-1700s in La Chaux-de-Fonds, Switzerland's center of watch-making for centuries. He was a sought-after master of horology, and he created his first chronometer in 1743 and his first repetition dial in 1744. Most notably, he was called upon by the King of Spain in 1758 to produce a personal timepiece, which went over so well that Gevril was appointed as Royal Swiss Watchmaker to the Spanish Crown.

The Gevril family tradition of watchmaking was passed onto Jacques's son, Moyse Gevril, and in 1784 he achieved the status of Master Clockmaker. During the 1800s, the Gevril family expanded their art to include enameling as well as the creation of dials for their watches. Gevriltimepieces are displayed in museums across Europe--most notably the Museum Geneve and the Rolex Museum (where a Gevril pocket watch is displayed in the collection personally selected by the Wilsdorf family, the founder of Rolex).

 Today's signature Avenue of Americas line is based on a case design from the 1920, which was discovered after going through Gevril's raft of historical documents and design books. It has a retro look, but is updated with a bevelled dial with raised, hand-painted numbers and straight chrono pushers for a contemporary feel.

Creating a Gevril timepiece is exhaustive, and Gevril expends years into the design and manufacture of its rare and enduring timepiece collections. It manufactures only limited edition collections, with 6,000 Gevril watches created each year and each line limited to 500 (stainless steel) or 100 (gold) pieces. The company also sources only the best materials and accoutrements, including 316L stainless steel, natural mother-of-pearl dials, Wesselton diamonds calibrated by CNC machines and Louisiana crocodile skin.

Nestled gracefully on the western banks of the Po River, the resplendent city of Turin stands as a testament to vibrancy, culture, and grandeur in the embrace of Northern Italia. With the majestic Alps gracing every vista, Turin emerges as an exquisite jewel on the world's crown, captivating souls with its poetic piazzas, tree-lined boulevards, captivating art galleries, and sumptuous ristorantes. This destination of discerning tastes exudes an aura of grandeur and refinement, a testament to its history steeped in commerce, architectural opulence, fine wines, and the illustrious sporting lifestyle it so proudly heralds.

Gevril's newest timepiece collection was birthed from the very essence of Turin's enchanting journey. The legacy of royalty, harmoniously interwoven with Turin's resolute ethos and the dramatic panorama of its landscapes, forms the bedrock upon which this collection's trendsetting elegance is erected.

As if conjured from dreams, the Mother-of-Pearl dials, awash in an array of captivating hues, are gracefully adorned with eleven scintillating diamonds, each a testament to the amalgamation of royalty, commerce, and culture. Encircled by a stainless steel cut bezel case, these timepieces radiate an aura of grandeur reminiscent of Turin's very soul. Possessing the unyielding precision of Swiss Quartz Movement, the Ronda Caliber 705, the Turin Collection is a masterpiece that effortlessly transitions from a day on the slopes to the sophisticated soirées that follow – a canvas upon which après-ski and the symphony of a gallery opening are elegantly etched. Beneath the Alpine skies, the Turin Collection bids you "Ciao Bella," a timeless homage to the nexus where opulence and sophistication intertwine.

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