Leyland P76 - Anything But Average

By: Gavin Farmer . A history of a Unquely Australian Motor Car. The Leyland P76 came onto the Australian market in mid-1973 at a time when buyer interest was swinging towards smaller, more fuel-efficient cars. Near hysteria was being generated by the media because of the Middle East conflict that had led to escalating oil prices and the belief that oil reserves were finite, that in all conscience we should be driving cars that were more economical than the traditional Australian family car. The main beneficiaries of this situation were the Japanese manufacturers. Sales of small and medium- sized Toyota Corolla and Corona, Datsun 120Y and 180B, Mazda 808 and Capella 1600, Mitsubishi Colt and Sigma exploded almost beyond the companies' ability to supply. That situation in turn led to import quotas being introduced in Australia. Into this maelstrom of turmoil Leyland marched boldly with their uniquely Australian P76 saloon. It was the first time a British company had dared to design and manufacture a car specifically for local conditions rather than continue the old practices of mildly modifying an English-designed model. The Leyland P76 matched or bettered its three rivals in every respect but it must be said that the timing of its release was unfortunate—a team of designers and engineers led by David Beech had worked for more than four years and were committed to their dream. It was a good car whose life was marred by a series of events that were taking place in other parts of the world and over which Leyland Australia had absolutely no control. Media appreciation was at an all-time high for a Leyland product—the P76 V8 won the Wheels magazine Car of the Year award—and the dealers were inundated with orders but in the climate of events it was only a matter of time before something unexpected happened and in October 1974 the company announced its closure in Australia. It was a sad time in Australia's industrial history. Other Details Publisher Code: 9780980522907 ISBN 10: ISBN 13: 9780980522907 Published: Dimensions: 300x215mm Pages: 212 Illustrations: Hard Bound, Colour and b/w ill Barcode:

Leyland P76 - Anything But Average

By: Gavin Farmer .

A history of a Unquely Australian Motor Car.

The Leyland P76 came onto the Australian market in mid-1973 at a time when buyer interest was swinging towards smaller, more fuel-efficient cars. Near hysteria was being generated by the media because of the Middle East conflict that had led to escalating oil prices and the belief that oil reserves were finite, that in all conscience we should be driving cars that were more economical than the traditional Australian family car.

The main beneficiaries of this situation were the Japanese manufacturers. Sales of small and medium- sized Toyota Corolla and Corona, Datsun 120Y and 180B, Mazda 808 and Capella 1600, Mitsubishi Colt and Sigma exploded almost beyond the companies' ability to supply. That situation in turn led to import quotas being introduced in Australia.

Into this maelstrom of turmoil Leyland marched boldly with their uniquely Australian P76 saloon. It was the first time a British company had dared to design and manufacture a car specifically for local conditions rather than continue the old practices of mildly modifying an English-designed model. The Leyland P76 matched or bettered its three rivals in every respect but it must be said that the timing of its release was unfortunate—a team of designers and engineers led by David Beech had worked for more than four years and were committed to their dream.

It was a good car whose life was marred by a series of events that were taking place in other parts of the world and over which Leyland Australia had absolutely no control.

Media appreciation was at an all-time high for a Leyland product—the P76 V8 won the Wheels magazine Car of the Year award—and the dealers were inundated with orders but in the climate of events it was only a matter of time before something unexpected happened and in October 1974 the company announced its closure in Australia. It was a sad time in Australia's industrial history.