Full, unused and unstruck 1960's vintage front-strike matchbook from the famous Binion's Horseshoe that was located at 2nd and Fremont Street in Downtown Las Vegas, Nevada. In 1951 Benny Binion bought the Eldorado Club and the Apache Hotel re-opening them as Binion's Horseshoe, which immediately became popular because of the high limits on bets. He initially set a craps table limit of $500, ten times higher than the limits at his competitors of the time. The casino's interior had a frontier flavor, like an old-style riverboat with low ceilings and velvet wallpaper. It was the first casino in downtown Las Vegas, also known as "Glitter Gulch", to replace sawdust covered floors with carpeting and offer comps to all gamblers, not just those who bet big money. This rare 30 strike matchbook was manufactured by the Atlas Match Corporation in Los Angeles, California and is in almost mint condition, considering it is 60 years old. 

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   ( I have posted some old photographs of the Horseshoe Club and the Hotel Apache for your viewing pleasure )

   All matchbooks are sealed in plastic wrap and shipped in a protective cardboard sleeve to prevent any damage to the product. I do combined shipping and " get it there fast " shipping. Please email me for the details. I try to charge only the actual cost of shipping and never a handling charge. Thank you.