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History

Pokémon is a Japanese media franchise consisting of video games, animated series and films, a trading card game, and other related media. The franchise takes place in a shared universe in which humans co-exist with creatures known as Pokémon, a large variety of species endowed with special powers. The franchise's primary target audience is children aged 5 to 12, but it is known to attract people of all ages. Pokémon is estimated to be the world's highest-grossing media franchise and is one of the best-selling video game franchises.
Pokémon
International franchise logo
Created by
Satoshi Tajiri
Pocket Monsters Red and Pocket Monsters Green (1996)
Nintendo
Creatures
Game Freak
Years
1996–presen
Print publications
Comics
See list of Pokémon manga
Films and television
Film(s)
See list of Pokémon films
Animated series
Pokémon (1997–present)
Games
Traditional
Pokémon Trading Card Game
Video game(s)
Pokémon video game series
The franchise originated as a pair of role-playing games developed by Game Freak, from an original concept by its founder, Satoshi Tajiri. Released on the Game Boy on 27 February 1996, the games became sleeper hits and were followed by manga series, a trading card game, and anime series and films. From 1998 to 2000, Pokémon was exported to the rest of the world, creating an unprecedented global phenomenon dubbed "Pokémania". By 2002, the craze had ended, after which Pokémon became a fixture in popular culture, with new products releasing to this day. In the summer of 2016, the franchise spawned a second craze with the release of Pokémon Go, an augmented reality game developed by Niantic.
Unlike most IPs, which are owned by one company, Pokémon is jointly owned by three: Nintendo, Game Freak, and Creatures. Game Freak develops the core series RPGs, which are published by Nintendo exclusively for their consoles, while Creatures manages the trading card game and related merchandise, occasionally developing spin-off titles. The three companies established The Pokémon Company (TPC) in 1998 to manage the Pokémon property within Asia. The Pokémon anime series and films are co-owned by Shogakukan. Since 2009, The Pokémon Company International (TPCi), a subsidiary of TPC, has managed the franchise in all regions outside Asia.
Video games
Main articles: Pokémon (video game series) and List of Pokémon video games
Pokémon video games have been released in a wide variety of genres. The role-playing games (RPGs) developed by Game Freak are considered the core series of the franchise. Various spin-off games also exist, such as Pokémon Mystery Dungeon, a roguelike RPG series, Pokémon Ranger, an action RPG series, and Detective Pikachu (2018), an adventure game. Pokémon games, in particular the core RPGs, are commonly classified in generations. For example, Junichi Masuda referred to Diamond and Pearl (2006) as Gen 4, and X and Y (2013) as the 6th generation.
Until 2011, Pokémon games were released exclusively on Nintendo's consoles. With the rise of the smartphone during the 2010s, The Pokémon Company also began developing, publishing, and licensing Pokémon titles for the mobile phone market, most notably Pokémon Go (2016), an augmented reality game developed by Niantic that spawned a worldwide craze in the summer of 2016.
According to the official website of The Pokémon Company, as of March 2025, over 489 million Pokémon game units have been sold worldwide.
Trading card game
Main articles: Pokémon Trading Card Game and List of Pokémon Trading Card Game sets
Palkia, a card from the Diamond and Pearl Base Set
The Pokémon Trading Card Game (PTCG) was one of the first collectable card games (CCGs) in Japan. It was inspired by Magic: The Gathering. In the card game, the players use a 60-card deck featuring Basic and evolved Pokémon