The product is a rare 2005 Harry Potter Half Blood Prince promo cardboard store standee, measuring 60 inches in height. This original standee was used to promote the movie, making it a valuable piece of entertainment memorabilia. Perfect for fans of the Harry Potter series, this unique item would make a great addition to any collection of movie memorabilia.

This is a promotional cardboard standee for the release of the book Harry Potter and the Half-Blood Prince.

The standee was part of a multi-million dollar marketing campaign by U.S. publisher Scholastic.

The base theme message, "Who Is The Half-Blood Prince?", was a central part of the marketing.

The novel, written by J.K. Rowling, was released on July 16, 2005.

The book sold 6.9 million copies in the U.S. alone within the first 24 hours, making it the fastest-selling book in history at the time.