A Life. Be in it. float in a World Expo 88 lunchtime parade is featured on a collectible souvenir postcard from the 1988 Brisbane World's Fair.
Key Details
• The Event: World Expo 88 was a specialized international world's fair held in Brisbane, Queensland, Australia, running for six months from April 30 to October 30, 1988. Its theme was "Leisure in the Age of Technology".
• The Parade: Daily lunchtime and evening parades—such as the famous light and entertainment processions—were a major highlight for the more than 15 million visitors who attended the fairgrounds.
• The Float: The Life. Be in it. float featured Norm, the famous middle-aged, beer-bellied cartoon character created by advertising icons Phillip Adams and Alex Stitt to represent the "normal" Australian bloke.
He was the mascot of a long-running Australian government fitness and health campaign that encouraged people to be physically active and join in recreational sports