Custom Dashboard & Reporting Tool

How many tools do you open just to understand what happened in your business today?

One spreadsheet for sales.

Another system for orders.

Google Analytics for traffic.

Your store for inventory.

Another report for conversions.

We build a custom business dashboard that brings your important data together in one place.

One dashboard. The numbers that matter.

WHAT CAN YOUR DASHBOARD SHOW?

Depending on your business and agreed scope:

✓ Sales & revenue
✓ Orders
✓ Customers
✓ Website traffic
✓ Conversion rates
✓ Inventory levels
✓ Product performance
✓ Marketing results
✓ Lead generation
✓ Financial metrics
✓ Operational KPIs
✓ Trends over time
✓ Custom metrics specific to your business

The dashboard is built around what you actually need to monitor.

CONNECT YOUR EXISTING DATA

You don't necessarily need to replace the tools you're already using.

We can bring data from agreed sources into one reporting interface.

Depending on technical compatibility, sources can include:

• Excel files
• Google Sheets
• MySQL databases
• PostgreSQL databases
• SQL databases
• E-commerce platforms
• Analytics platforms
• CRM systems
• Marketing tools
• External APIs
• Internal business systems
• Other structured data sources

STOP BUILDING REPORTS MANUALLY

Maybe every Monday you currently:

Export sales → Open Excel → Copy numbers → Update formulas → Create chart → Send report

Or every morning:

Open Store → Open Analytics → Open CRM → Open Spreadsheet → Compare numbers

Where technically possible, we can automate the agreed data collection and reporting process.

Instead of rebuilding the same report repeatedly:

Open Dashboard → See Current Numbers

YOUR KPIs AT A GLANCE

Your dashboard can display the information most important to your business.

For example:

TOTAL SALES

$125,430

ORDERS

1,248

CONVERSION RATE

2.85%

LOW STOCK ITEMS

23

NEW LEADS

184

You decide which metrics matter.

We design the dashboard around them.

CUSTOM CHARTS & REPORTS

Depending on your requirements, your dashboard can include:

• KPI cards
• Line charts
• Bar charts
• Trend reports
• Comparisons
• Tables
• Filters
• Date ranges
• Status breakdowns
• Product performance
• Sales reports
• Inventory reports
• Custom business reports

The goal isn't to fill the screen with as many charts as possible.

The goal is to make your data easier to understand.

FILTER & EXPLORE YOUR DATA

Need more than a static report?

Depending on the agreed scope, we can add filters such as:

Date

Product

Category

Location

Salesperson

Customer

Campaign

Status

This lets you move from:

"Sales are down."

to:

"Which products, locations or periods caused the change?"

AUTOMATIC DATA UPDATES

Where the data source and API allow it, information can be refreshed automatically.

Depending on your requirements:

• Scheduled refresh
• Daily updates
• Hourly updates
• Near-real-time updates
• Manual refresh

The appropriate update frequency depends on your systems and available integrations.

PERFECT FOR

• Business owners
• E-commerce businesses
• Agencies
• Sales teams
• Retail businesses
• Service companies
• SaaS businesses
• Consultants
• Operations teams
• Companies using multiple spreadsheets
• Businesses manually creating recurring reports

EXAMPLE E-COMMERCE BUSINESS

Instead of checking several systems separately, your dashboard could show:

TODAY

Revenue: $8,420

Orders: 86

Average Order Value: $97.91

Conversion Rate: 3.1%

Low Stock Products: 7

Top Product: Product A

One screen gives the owner a quick overview of the business.

EXAMPLE SALES TEAM

Your dashboard could combine agreed CRM and sales data to show:

New Leads

Qualified Leads

Quotes Sent

Won Deals

Conversion Rate

Revenue

Performance by Salesperson

Instead of manually creating a sales report every week, the agreed reporting structure is already available.

EXAMPLE BUSINESS RUNNING ON SPREADSHEETS

You may already have all the data you need.

It's just scattered across several files.

For example:

Sales.xlsx

Orders.xlsx

Inventory.xlsx

Marketing.xlsx

We can connect or process the agreed data and present the important information through one dashboard.

Keep your data. Improve how you see it.

HOW IT WORKS

1. Purchase the service

Complete your order through eBay.

2. Tell us what you want to monitor

Through eBay Messages, explain:

• What your business does
• What numbers matter to you
• Where the data currently lives
• Which reports you currently create
• How often the data changes
• Who needs access to the dashboard

You don't need to prepare a technical specification.

3. We review your data sources

We determine how the agreed information can be accessed and combined.

4. We design the dashboard

We define the agreed KPIs, reports, filters and layout.

5. We build & connect it

We develop the dashboard and integrate the agreed data sources.

6. We test the numbers

We verify the agreed calculations and data flows against the supplied source data.

7. Your dashboard goes live

You get one place to monitor the agreed business information.

WHAT YOU RECEIVE

Depending on the agreed scope:

• Custom web-based dashboard
• Data-source integrations
• KPI overview
• Charts and visualizations
• Reports
• Filters
• Data tables
• Automated refresh where applicable
• Responsive interface
• User access where included
• Setup guidance
• Usage instructions
• Source code where applicable

BUILT AROUND YOUR BUSINESS

We don't believe every company needs the same dashboard.

A store might care about:

Revenue → Orders → Conversion → Inventory

An agency might care about:

Leads → Meetings → Proposals → Clients

A service company might care about:

Bookings → Revenue → Cancellations → Utilization

The dashboard should reflect how your business actually works.

IMPORTANT

This listing covers one custom dashboard and reporting implementation within the agreed scope.

The complexity depends heavily on the number and type of data sources.

Some platforms provide straightforward API access.

Others may require additional configuration, paid API access or may not permit the required integration at all.

Large data migrations, data warehouse architecture, advanced analytics, extensive integrations, complex forecasting or enterprise-scale BI requirements may require additional scope.

Third-party subscriptions, API charges, hosting and other external service costs are not included unless explicitly stated.

DATA ACCURACY

The dashboard displays and calculates information based on the data supplied by or retrieved from the agreed source systems.

We test the agreed calculations and integrations, but the dashboard cannot correct inaccurate or incomplete information originating from the underlying source automatically unless data-cleaning work is separately included.

WHY ALANDEV?

A dashboard isn't valuable because it has beautiful charts.

It's valuable when you open it in the morning and immediately understand:

What happened?

What's changing?

What needs attention?

Where should I focus next?

That's what we build around.

All your data.
One dashboard.
Better visibility for better decisions.

Have data scattered across multiple tools?

Message us through eBay.