Founded in Milan in 2006, ToyWatch became one of the most recognizable fashion watch brands of the late 2000s by blending bold Italian design with playful styling. The brand challenged the traditional luxury watch market by creating oversized, colorful watches that were both fashionable and accessible, quickly gaining a celebrity following and appearing on Oprah's Favorite Things and other popular media. Today, many discontinued ToyWatch models have become increasingly collectible as examples of the brand's distinctive design era. Offered here is a genuine ToyWatch ToyPulp Champagne Stainless Steel model PU01BKM, featuring a sleek black dial paired with a polished stainless steel case for a modern, versatile look. Unlike the brand's colorful resin models, the ToyPulp collection offers a more refined aesthetic while maintaining the bold Italian styling that made ToyWatch famous. Brand: ToyWatch Model: PU01BKM Collection: ToyPulp Swiss/Italian designer styling Water resistant: 5 ATM, 50 meters 39mm Stainless steel case Black/champagne dial Date display at 3pm Quartz movement Analog display Black canvas strap Casual, fashion, and everyday wear Unisex design This watch is perfect for collectors of modern designer watches, ToyWatch enthusiasts, or anyone looking for a unique Italian fashion timepiece that stands out from mainstream brands.