Physical Description:
 small, beanbag-style collector plush depicting King Moonracer—the winged lion who rules over the Island of Misfit Toys in the classic 1964 Rankin/Bass stop-motion television special. The body is crafted from a warm, medium-brown short-pile velour plush with a lighter tan underbelly and a matching muzzle. The face features distinctive screen-accurate detailing, including flat white and black felt-layered cartoonish eyes, an oversized black velvet triangular nose, and thin white mono-filament whiskers. A dense, shaggy dark brown acrylic faux-fur mane completely rings the head and flows down onto the chest. Atop his head sits a small metallic gold vinyl crown, representing his royal title. Large plush brown wings project from his upper shoulders. The internal composition is a hybrid of soft polyester fiberfill and premium polyethylene bean pellets distributed along the lower paws to give the item a stable, weighted sitting base. The physical dimensions measure exactly 6.5 inches in total vertical height, 8 inches from the tip of the nose to the end of the tail (or 5.5 inches in body length excluding the tail projection), and 4 inches across the widest front paw base. Produced by Stuffins Inc. (under exclusive license from Classic Media/Golden Books Family Entertainment) for distribution through CVS Pharmacy retail locations nationwide
Tag and Label Details:
This item has no remaining tags (both the original colorful cardboard holiday hangtag and the woven satin regulatory tush tag have been cleanly trimmed away from the rear lower body seam).
Current Condition:
Excellent (Loose Pre-owned State). The structural condition of the plush body remains superb with zero open seam splits, fraying, color loss, or fabric matting. The felt eyes are tightly bonded without peeling, and the delicate gold vinyl crown retains its correct shape with minimal creasing. The white facial whiskers are present and clean. The dark brown shaggy mane is fluffy and untangled. The primary detraction is the completely missing tagging infrastructure, which transitions the piece into a loose collector grade.
Historical Context:
Released during the legendary 1998 CVS Pharmacy Christmas promotion, this piece belonged to the highly successful premier wave of beanbag characters celebrating the annual holiday broadcast of Rudolph the Red-Nosed Reindeer. Stuffins completely captured the nostalgic collector boom of the late 1990s by rendering characters that had never previously received official toy merchandise. King Moonracer was one of the standouts of the initial set, and because these toys were sold individually as impulse checkout items for a few dollars, they became iconic cultural staples of late-90s holiday decor. 
Appraisers Notes:
While early-wave CVS Rudolph beanbags are relatively common, character completion holds weight. Loose examples are valued strictly by collectors looking for a clean duplicate to handle, display outside a box, or introduce to children without risking a pristine mint-condition investment piece.
Valuation Reasoning:
A pristine, new-with-tags (NWT) 1998 King Moonracer consistently clears the $30.00 to $45.00 threshold on platforms like eBay and Etsy  The total removal of both the cardboard tag and the tush tag reduces the valuation down to a stable baseline for secondary loose market collectibles.
Original MSRP:
$2.99 USD to $3.99 USD (Varying by regional CVS promotions)
Fair Market Value:
$10.00 USD to $15.00 USD
Character/Story/Theme:
King Moonracer (The Winged Ruler) / Rudolph the Red-Nosed Reindeer & The Island of Misfit Toys 
Brand:
Stuffins Inc. / CVS Pharmacy
Year:
1998
Country of Origin:
China
Franchise:
Vintage CVS Stuffins Rankin/Bass Holiday Collection


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