Retro 1941 DeSoto Automobile Christmas Theme 3" Badge Pin MoPar


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The 1941 DeSoto was a sleek, pre-war vehicle known for its "rocket styling" and advanced engineering. Offered in Deluxe and Custom trims across multiple body styles, it featured an elongated alligator hood, hidden door hinges, and semi-automatic driving capabilities.

Design & Styling

Performance & Mechanicals

Models & Notable Features

               

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Dodge

 

 

Dodge Charger

 

Dodge Dart

 

Dodge Aspen

 

Dodge Coronet

 

Dodge Challenger

 

Dodge Charger Daytona

 

Dodge Lancer 770

 

Dodge Monaco

 

Dodge Super Bee

 

Dodge Challenger TA

 

Dodge Dart 270

 

Dodge Demon

 

Dodge Lancer

 

Dodge Mirada

 

Dodge Viper ACR Extreme

 

1994 Dodge Stealth

 

Dart

 

Dodge Stratus

 

Dodge 400

 

Dodge A100

 

Dodge Aries

 

Dodge Caravan

 

Dodge Charger R/t

 

Dodge coupe

 

Chrysler borrowed $250 million ($2,518,310,099.13 in 2021 Dollars) from Prudential in 1954 to finance expansion, acquisition, and updating the outdated styling of their car lines that contributed to Chrysler's failure to benefit from the postwar boom as GM and Ford were.

 

Exner led the development of the new corporate "Forward Look" styling of 1955, beginning a new era for Dodge. With steadily upgraded styling and ever-stronger engines every year through 1960, Dodge found a ready market for its products as America discovered the joys of freeway travel. This situation improved when Dodge introduced a new line of Dodges called the Dart to do battle against Ford, Chevrolet, and Plymouth. The result was that Dodge sales in the middle price class collapsed. Special and regional models were sold as well, including the LaFemme (a white and orchid-trimmed hardtop marketed toward women) and the Texan, a gold-accented Dodge sold in the Lone Star State. 1957 saw the introduction of a new automatic transmission, three-speed TorqueFlite. Both PowerFlite and TorqueFlite were controlled by mechanical push-buttons until 1965. 1956 saw the introduction of the 4-door pillarless hardtop (the same year most other makes offered this body style) in all three Dodge series, Custom Royal, Royal, and Coronet. Dodge's pillarless models were all badged "Lancer."

 

 

1958 Dodge Coronet Lancer hardtop coupe

Dodge entered the compact car field for the 1961 model year with the Lancer, a variation on Plymouth's Valiant. It was not initially successful but the successor, the 1963 Dart range would prove to be one of the division's top sellers for many years.

 

Chrysler made an ill-advised move to downsize the Dodge and Plymouth full-size lines for 1962, which resulted in a loss of sales. However, they turned this around in 1965 by turning those former full-sizes into "new" mid-size models; Dodge revived the Coronet nameplate in this way and later added a sporty fastback version called the Charger that became both a sales leader and a winner on the NASCAR circuit. This style dominated the racetracks for four years and the aerodynamic improvements changed the face of NASCAR racing.

 

Full-size models evolved gradually during this time. After Dodge dealers complained about not having a true full-size car in the fall of 1961, the Custom 880 was hurried into production. The Custom 880 used the 1962 Chrysler Newport body with the 1961 Dodge front end and interior. The 880 continued into 1965, the year a completely new full-size body was put into production, the Polara entered the medium price class and the Monaco was added as the top series. The Polara and Monaco were changed mostly in appearance for the next ten years or so. Unique "fuselage" styling was employed from 1969 through 1973 and then was toned down again for the 1974 through 1977 models.

 

 

1967 Dodge Coronet 440 sedan

Dodge targeted the muscle car market of the late 1960s and early 1970s. Along with the Charger, models like the Coronet R/T and Super Bee were available for buyers seeking performance. Dodge entered the pony car market segment with the Challenger coupe and convertible for the 1970 model year. They were available with economy I6 engines and numerous trims and options up to the "race-ready" Hemi V8.

 

To offer a wider range of cars during the 1970s, Dodge partnered with Mitsubishi Motors to marketed their subcompact as the Colt positioned to compete with the AMC Gremlin, Chevrolet Vega, and Ford Pinto. Chrysler would come to rely heavily on their relationship with Mitsubishi. At the same time, Dodge marketed a version of the Plymouth Duster, badge-engineered as the Dodge Demon. It was inexpensive, but with I6 and V8 engines, the Demon could not achieve the fuel economy of the four-cylinder Colt. The Demon sold in much fewer numbers than the Duster.

 

1973–1980

 

1975 Dodge Charger

 

1977 Dodge Diplomat sedan

The 1973 oil crisis caused significant changes at Dodge, as well as Chrysler as a whole. Except for the Colt and Slant Six models of the Dart, Dodge's lineup was viewed as uneconomical. Although this problem affected American automakers, Chrysler did not have the resources to respond to the changes in the marketplace. While General Motors and Ford began downsizing their largest cars, Chrysler (and Dodge) were slow to make change.

 

Chrysler was able to use some of its other resources. Borrowing the recently introduced Chrysler Horizon from their European division, Dodge was able to get its new Omni subcompact on the market fairly quickly. At the same time, they increased the number of models imported from Japanese partner Mitsubishi starting in 1971: first was a smaller Colt (based on Mitsubishi's Galant line), then a revival of the Challenger (Dodge Challenger) in 1976 as a compact two-door hardtop with a four-cylinder engine.

 

The 1975 model year had the Dodge Charger and Chrysler Cordoba share the same new body based on the B platform. The Chrysler Cordoba had replaced the Plymouth Satellite Sebring. The Charger SE (Special Edition) was the only model offered. It came with a wide variety engines from the 318 cu in (5.2 L) "LA" series small block V8 to three versions of 400 cu in (6.6 L) big block V8. The standard engine was the 360 cu in (5.9 L) 2-bbl small block, along with the code E58 4-bbl and dual exhaust high-performance version (225 hp) available as an option.[33] Sales in 1975 amounted to 30,812.

 

1976 was the Dart's final year in the North American market. The rear-view mirror was mounted on the windshield rather than from the roof. Front disc brakes became standard equipment on January 1, 1976 in accord with more stringent U.S. federal brake performance requirements, and a new foot-operated parking brake replaced the under-dash T-handle used since the Dart's 1963 introduction as a compact car. The grille's parking lamps were cast in amber, whereas the previous years had clear lenses with amber-colored bulbs. The Dart Sport 360 was dropped as a separate model in 1976, but the 360 cu in (5.9 L) four-barrel, dual exhaust (without catalytic converters) V8 was a $376 option (except in California) for the $3,370 Dart Sport V8 models with automatic transmission.[34] Car & Driver magazine tested the Dart Sport 360 in the April 1976 issue, pitting it against the Chevrolet Corvette and Pontiac Trans Am, and found its top speed of 121.6 mph (195.7 km/h) to be second to the Corvette's 124.5 mph (200.4 km/h).[35]

 

Dodge's replacement for the Dart was the Aspen, introduced in mid-1975 as a 1976 model. This new design featured lighter weight resulting in slightly improved fuel economy; it also had more interior and trunk room than the Dart. Front suspension was a new design; it featured transverse-mounted torsion bars which not only improved ride, but cornering as well. Its boxy styling gave the impression of a larger car. However, sales had to be shared with the virtually identical Plymouth Volare. Both cars were available in coupe, sedan, and station wagon body styles, and in both base and deluxe trim. Despite its virtues, customers soon found out about the Aspen's rush to market when they saw their cars experience severe body rust within a couple of years on the road; engine and drive train problems plagued the Aspen/Volare twins, and although the problems were largely worked out within a few years, the final Aspens were the 1980 models. This car was available with either a 225 cubic-inch Slant Six or a small block V8 displacing 318 or 360 cubic inches.

 

 

1976 Dodge Dart 4-door sedan

1976 was the final model year for the Dodge Coronet, at least so far as the name Coronet went, also its body style choices were relegated to just only two four-door models, the four-door wagon and the four-door sedan. The former Dodge Coronet 2-door model, which appeared for just the previous model year was replaced by the Dodge Charger Sport 2-door model, which, itself, appeared for only one model year. During the next model year (1977), the mid-size Dodge Coronet would be renamed Monaco, which would be given stacked rectangular headlights and other minor cosmetic changes, that would provide a prompt sales boost. The Coronet and Charger were effectively replaced by the Diplomat for 1977, which was a fancier Aspen.

 

Also, during that same model year, the full-size Dodge Monaco would be renamed Dodge Royal Monaco, which would appear for just one model year only and after that, both Dodge and Plymouth (which would include Dodge Royal Monaco's entire Plymouth Gran Fury counterpart line up as well) would discontinue all production of any more full-size models. It lost sales every year until replaced by the St. Regis for 1979 following a one-year absence from the big car market. In a reversal of what happened in 1965, the St. Regis was an upsized Coronet. During the following model year (1978), the mid-size Dodge Monaco (which would include its entire Plymouth Fury counterpart lineup as well) would make its final appearance (for all during the remainder of the 1970s).

 

While the Aspen got accolades for styling and handling, the build quality was problematic, sullying the car's reputation at a time when sales were desperately needed. It was noted for having problems with its carburetors which resulted in frequent stalling.[citation needed] The Aspen also had difficulties in starting, even after leaving the engine off for several minutes.[citation needed] This resulted in several recalls.

 

The Dodge Magnum was introduced for 1978 to supplement the Dodge Charger. It was sold in two forms, the "XE" and the "GT" and was the last vehicle to use the long-running Chrysler B platform. The appearance was somewhat of a rounded-off Charger and was in response to getting a car that would be eligible for NASCAR that would be more aerodynamic, something that the 1975–1978 Charger was not. Styling features included four rectangular headlights behind retractable clear covers, with narrow opera windows, and an optional T-bar or power sunroof. The Magnum was well-featured with power steering, brakes, and seats; the suspension included Chrysler's standard adjustable, longitudinal torsion bars, lower trailing links, and front and rear anti-sway bars. The base engine was the 318 cu in (5.2 L) V8 with Lean-Burn, while two and four-barrel carbureted 360 cu in (5.9 L) and 400 cu in (6.6 L) V8s were optional; weight was nearly 3,900 lb (1,800 kg).

 

 

1980 Dodge Diplomat coupe

The Omni and Horizon were introduced at a critical time since the company was on the brink of bankruptcy and sought government support to survive. In 1978, Chrysler beat Ford and General Motors to the market with a domestically produced front-wheel drive car to challenge the VW Rabbit.[36] However, the L-bodies miscarried at first, since 1978 was a year of strong sales for larger cars and demand for compacts and subcompacts noticeably shrank. These initial poor sales of the cars contributed to Chrysler's financial woes at the time, but when the company requested federal assistance, the Omni was an important piece of evidence that they were attempting to compete with imports and build small, fuel-efficient cars and might be worth saving. For the three years leading up to the introduction of Chrysler's K-cars, the Omni/Horizon was Chrysler's best-selling model line.