The product is a 2024 Panini Select Club Level Keon Coleman #280 White Shock Prizm trading card, featuring a limited print run of only 199. As a rookie card of Keon Coleman from the Buffalo Bills, this collectible item is part of the National Football League (NFL) series and belongs to the 2024 Panini Select set. With a unique White Shock Prizm parallel variety, this serial-numbered card is a sought-after piece for football card collectors looking to add a rare and valuable item to their collection.