The product is a Bloomerang Purple Bush Live Bare Rooted Plant, specifically of the genus Syringa Vulgaris. This outdoor plant thrives in temperate climates and prefers full sun. It is a clumping shrub that blooms in the spring season, producing beautiful flowers. The plant requires loam soil and medium watering. With its pet and child safe qualities, this plant would make a lovely addition to any garden or outdoor space.