Benefits

  • 100% gray coverage.
  • Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
  • Works in as little as 35 minutes.
  • Thick cream color: no drips, no mess, no harsh smell.
  • Leaves hair feeling healthy, conditioned & shiny.
  • Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
  • Cruelty-free: not tested on animals.
  • Sustainable packaging.
  • Made in Italy.
  • For best results, stay within two shades of your natural color.
  • When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
  • Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
  • Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.

Includes

  • Radiant Cream Color (1.7 oz)
  • Conditioning Color Activator (2.5 oz)
  • Pair of Gloves (2 ct)
  • Cap
  • Barrier Cream (0.7 oz)
  • Cleansing Wipe
  • Color Protecting Shampoo and Conditioner (0.5 oz each)

Formulated Without

  • Ammonia
  • Parabens
  • Resorcinol
  • PPD
  • Phthalates
  • Gluten
  • SLS
  • Titanium Dioxide

Item 2508790

How To Use

A few tips to help you color with total confidence:

Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.

Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.

Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.

Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)

Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.