c. 1920s; Victoria Avenue Citrus Ass'n - Riverside, California

This original lithographed fruit crate label advertises Avenue Brand oranges, grown and packed by the Victoria Avenue Citrus Association of Riverside, California. The colorful design depicts a palm-lined drive leading into the distance, emblematic of California's citrus-growing regions and their association with health, sunshine, and prosperity.

Fruit crate labels like this were widely produced in the early 20th century to distinguish brands in competitive produce markets. Today, they are collected as striking examples of American commercial art and agricultural history.

The print remains vivid with only light toning. Frame shows scattered surface wear. This piece has not been inspected outside of the frame.

15" W x 15" H

MM - C-17460 - 090225

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