1929 CADILLAC LASALLE TOUR ROADSTER SPORT GOLF ART DECO BORZOI AUTO AD FC6294 
Item Condition: **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.

DATE OF THIS  ** ORIGINAL **  ADVERTISEMENT / ADVERT / AD: 

DATE PRINTED ON ITEM: 1929

GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE SHE SHED

SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:  FORMAL SEDAN SERIES 60 TOURING DETROIT MOTORDOM 

 LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.

The first displacement upgrade to the Cadillac V8 was introduced in 1928, the first change since the engine was introduced in 1915, and while the internal designation was now known as the Series 341-A, the car was advertised simply as "The New Cadillac" along with the introduction of LaSalle junior companion brand and was the first time there were more than one product line from Cadillac. GM had successfully purchased Fisher Body and Fleetwood Metal Body earlier in 1925, and provided the Cadillac customer 15 separate coachwork choices from Fisher on a 140" wheelbase, and a separate 25 individual choices from Fleetwood also on a 140" wheelbase. The most exclusive Fleetwood choice listed was the Touring Town Collapsible Cabriolet at US$6,200 ($110,014 in 2023 dollars ) Ambulance and Hearse choices were on a 152" wheelbase provided by Superior. As before, visual, equipment and mechanical changes separated it from the previous year. A monogram plaque engraved with "V8" first appeared attached to a rod connecting the massive 12" headlights. Fleetwood bodies featured a "sweep panel" which was a styling flourish that started at the top of the hood next to the radiator and gradually progressed outward towards the cowl then down the sides of the engine covers. Sometimes this trim device was used to separate different complementing colors if desired. One of the documented distinctions between the Series 314 and Series 341 is the positioning of the starter; 314's had it installed vertically while 341's were horizontally positioned.

The 1929 Type 341-B continued the tradition of appearance, engineering and equipment available upgrades, introducing a synchromesh transmission, Security-Plate safety glass installed for all windows, and electrically powered windshield wipers. Fisher Body coachwork selections offered 12 choices, while Fleetwood offered 33 documented selections; the "sweep panel" introduced the previous year was now a standard feature on all Fleetwood products and some vehicles had two-tone paint appearances while others used a single color with the "sweep panel" used. The Cadillac hood ornament made its appearance as an extra cost option of US$12 ($210 in 2023 dollars )for the "Herald" ,"Heron" or "Goddess", while a heater for occupants was US$32 ($561 in 2023 dollars ) and a rear folding trunk rack was US$25 ($439 in 2023 dollar]).

September 1929 is when Cadillac introduced its all-new 1930 Series 353, one month before the Cadillac V-12 and the Wall Street Crash of 1929. Luxury, optional equipment, interior and exterior choices and exclusivity had become expected of the order catalog for Cadillac products and the list was refined and expanded. All Fisher coachwork choices were now identified as "Fisher Custom" and reduced to seven closed bodies, while the more exclusive "Fleetwood Special Custom" choices were consolidated into 11 basic bodies with many variations. With the introduction of the wireless radio, all bodies were prewired for the optionally installed AM radio for US$175 ($3,192 in 2023 dollars ) with the radio antenna concealed inside the roof. The Fleetwood catalog consisted of 37 distinct variations in an array of color and upholstery types, to include mohair, leather or any other choice desired with the most exclusive choice documented was the 4-door Collapsible Touring Limousine Brougham at US$5,945 ($104,277 in 2023 dollars ). Model year sales were recorded at 14,995.

Cadillac Motor Car Division, or simply Cadillac, is a division of the American automobile manufacturer (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada and China. Cadillac models are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles General Motorswere at the top of the luxury field within the United States, but have been outsold by European luxury brands including BMW and Mercedes since the 2000s. In 2019, Cadillac sold 390,458 vehicles worldwide, a record for the brand.

Cadillac is among the first automotive brands in the world, fourth in the United States only to Autocar Company (1897) and fellow GM marques Oldsmobile (1897) and Buick (1899). It was named after Antoine de la Mothe Cadillac (1658–1730), who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.

By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America's premier luxury car makers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern mass production of automobiles. It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for the American automotive industry.

Cadillac had the first U.S. car to win the Royal Automobile Club of the United Kingdom's Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World". It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.

Cadillac was formed from the remnants of the Henry Ford Company. After a dispute between Henry Ford and his investors, Ford left the company along with several of his key partners in March 1902. Ford's financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment in preparation for liquidating the company's assets. Instead, Leland persuaded the pair to continue manufacturing automobiles using Leland's proven single-cylinder engine. A new company called the Cadillac Automobile Company was established on August 22, 1902, converting the Henry Ford Company factory at Cass Street and Amsterdam Avenue. It was named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who had founded Detroit in 1701.

Cadillac's first automobiles, the Runabout and Tonneau, were completed in October 1902. They were two-seat horseless carriages powered by a 10 hp (7 kW) single-cylinder engine. They were practically identical to the 1903 Ford Model A. Many sources say the first car rolled out of the factory on October 17; in the book Henry Leland—Master of Precision, the date is October 20; another reliable source shows car number three to have been built on October 16. Cadillac displayed the new vehicles at the New York Auto Show in January 1903, where the vehicles impressed the crowds enough to gather over 2,000 firm orders. Cadillac's biggest selling point was precision manufacturing, and therefore, reliability; a Cadillac was simply a better-made vehicle than its competitors.

ILLUSTRATOR/ARTIST: B/W ILLUSTRATION - VERY ART DECO SPORT GOLF COURSE RUSSIAN WOLFHOUND DOG

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