Item Condition: **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.
DATE OF THIS ** ORIGINAL ** ADVERTISEMENT / ADVERT / AD:
DATE PRINTED ON ITEM: 1929
GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE SHE SHED Roots to the GMC brand can be traced to 1900, when the "Grabowsky Motor Company" was established by brothers Max (1874-1946) and Morris Grabowsky, in Detroit, and renamed Rapid Motor Vehicle Company in 1902 when the brothers moved operations to Pontiac, Michigan. In 1909, William C. Durant gained control of Rapid Motor Vehicle Company and made it a subsidiary of his General Motors Company. In 1911, General Motors formed the "General Motors Truck Company" and folded Rapid and Reliance Motor Car Company (another early commercial vehicle manufacturer that Durant had acquired in 1908) into it. In 1912, the Rapid and Reliance names were dropped in favor of "GMC". All General Motors truck production was consolidated at the former Rapid Motor Plant 1 in Pontiac, Michigan. GMC maintained three manufacturing locations in Pontiac, Michigan, Oakland, California, and St. Louis, Missouri In 1916, a GMC truck crossed the country from Seattle to New York City in thirty days, and in 1926, a 2-ton GMC truck was driven from New York to San Francisco in five days and 30 minutes. During the First World War, the company provided the Model 16 3/4-ton truck, and modified its production to provide 1-ton troop carriers and aviation support vehicles, and by 1918, more than 90 percent of GMC truck production was for military use. GMTC provided a total of 8,512 trucks to the U.S. government during the war years and earned a Distinguished Service Award. During the Second World War, GMC Truck produced 600,000 trucks for use by the United States Armed Forces. In 1923, GMC trucks were exported to Japan to help recovery and reconstruction as a result of the Great Kanto earthquake, and the company continued to provide vehicles as the transportation infrastructure was rebuilt. Before the earthquake struck, most of Japan's transportation of commerce and people was by wooden carts and government owned railroads, which were severely damaged when the train tracks were twisted beyond use. Autonomous trucks were much more effective at traveling to heavily damaged areas. In 1925, GM purchased a controlling interest in Yellow Coach, a bus and taxicab manufacturer based in Chicago, Illinois which was founded by John D. Hertz. The company was renamed Yellow Truck & Coach Manufacturing Company (YT&CMC), an affiliated subsidiary of General Motors. All manufacturing operations of General Motors Truck Company were placed under YT&CMC. In 1928, Plant 2 opened and all headquarters staff moved to the administration building at 660 South Boulevard E in Pontiac, MI. In 1943, GM purchased the remaining interest in YT&CMC and renamed it GMC Truck and Coach Division.
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SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:
GMC (formerly the General Motors Truck Company (1911–1943), or the GMC Truck & Coach Division (1943–1998)) is a division of American automotive manufacturer General Motors (GM) for trucks and utility vehicles. GMC currently makes SUVs, pickup trucks, vans, and light-duty trucks. In the past, GMC also produced fire trucks, ambulances, heavy-duty trucks, military vehicles, motorhomes, transit buses, and medium duty trucks.
While many of their vehicles are mechanically similar, GMC is positioned as a premium offering to the mainstream Chevrolet brand, and includes the luxury trim Denali. In North America, GMC vehicles are almost always sold alongside Buick (another premium brand) vehicles at multi-brand dealerships.
ILLUSTRATOR/ARTIST: COLOR ILLUSTRATION - OF A FARMER AND HIS WIFE - LOOKING OUT OVER THEIR FARM WITH A TRACTOR - AND HAY WAGON - DREAMING OF GETTING A NEW GMC PICKUP STAKE RACK TRUCK - THE NEW MACHINERY AGE - PONTIAC BUICK ENGINE
ADVERT SIZE: SEE PHOTO FOR DIMENSIONS (ALL DIMENSIONS IN INCHES)
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