SEVENFRIDAY W-Series Blade Automatic Black Leather Strap Mens Watch W1/01

SEVENFRIDAY W-Series Blade Automatic Stainless Steel Black Skeleton Dial Black Leather Strap Mens Watch Model# W1/01 / W101 / W1-01
The brand's love for industrial design and originality both encapsulated in its iconic case shape, SEVENFRIDAY watches offer aesthetically unique pieces meant to strike a conversation and then some. This industrial-inspired W-series timepiece is aptly nicknamed "Blade" which evokes a big, dusty and noisy circular saw and features a 49.7 x 44.3 mm stainless steel case with squared edges that hold a multi-level dial under a hardened K1 mineral crystal. The fascinating dial is bordered on by a sunray brushed fixed bezel and features a harmony of different shapes, textures, colors and finishings such as the aerodynamic Y-wing made of gunmetal gray and silver-tone discs is affixed with decorative screws and embellished with the SEVENFRIDAY logo at 3 o'clock. The discs underneath is a centralized 12-hour disc printed with black Arabic numerals, shaped like a circular saw's blade and a running seconds disc at 5 o'clock. Hints of yellow and red contrast are evident via the dial accents, hour/seconds arrow indicators, chapter ring and day/night indicator. The white-tipped central hand is used to track minutes. A large and distinctly shaped crown is at 3 o'clock, a grated dial opening at 6 o'clock highlights the movement while a day/night indicator is at 9 o'clock. Attached discreetly via the case's integrated lugs is a black calfskin leather strap with yellow lining and is secured by a stainless steel buckle. The lugs are also equipped with a Fast Strap Changer (FSC) with quick-release pins that are evident at the left side of the case. This watch also features a screw-on caseback inscribed with the model's information/spec sheet wherein underneath lies the Miyota caliber 82S7, a Japanese automatic movement that beats 21,600 vibrations per hour and an embedded NFC chip for use in connection with the SEVENFRIDAY application, allowing secured product registration and authentication. This timepiece is splash/rain-resistant up to 30 meters/100 feet. Not intended for use in water/diving.
Like all of our watches, this SEVENFRIDAY W-Series Blade Automatic Stainless Steel Black Leather Mens Watch is brand new and comes in its original packaging.

"Show Me Don't Tell Me" is their motto according to Dan Niederer, founder of SEVENFRIDAY, a lifestyle brand aimed at challenging the "status quo" within the industry in accordance with their own beliefs, dreams and experiences. Creating industrial inspired watches, eyewear, apparel and accessories since 2012 for people around the world who live everyday like it's Friday, a life attitude. Headquartered and founded out of Zurich, Switzerland, Niederer believed that a qualitative product need not be expensive and that people from around the world are what makes up the brand. With overall concept and design coming from its Switzerland headquarters, watch assembly is via HongKong and China while powered by efficient and highly reliable Japanese movements.