Mary Lee Taylor's Meal of the Week Pet Milk Vic Damone Kay Armen Lot of 5
Measure 4x6 each. CBS program related 10-18, 3-6, 4-3 NBC Program related 2-5, 1-22
This series, "the longest-running cooking program on radio," began
November 7, 1933 on CBS and concluded October 9, 1954 on NBC. The CBS
episodes were initially fifteen minutes long and devoted to cooking tips
and recipes.
Before the show switched to NBC in 1948, it had expanded to thirty
minutes, and there it became part of the "NBC Saturday morning parade of
stars".
The new version, introduced informally by the announcer as "Mary Lee on
NBC," was an unusual but effective generic hybrid. Each episode begins
with "The Story of the Week", a light domestic drama about fifteen
minutes in length featuring young married couple Jim and Sally Carter.
These segments have much in common with the many radio sitcoms of the
day. In one show, we find Jim seized by jealousy because an old friend
of his is flirting outrageously with Sally right before his eyes. The
very next week Sally has to deal with the fact that one of the
neighbors, a "cute redhead", is helping Jim out in his business a little
too often and far too enthusiastically to suit her.
After the story in each episode comes "The Recipe of the Week". Economy
is emphasized here, but we are also reminded of the time when no dinner
was considered complete without bread and dessert. The Father's Day
meal presented June 18, 1949 for example consists of braised round
steak, fried potatoes and green beans, vegetable slaw, rolls and butter,
vanilla ice cream with chocolate sauce, and coffee with milk and sugar.
Using the sponsor's inexpensive Pet Milk product in preparing most of
the dishes helped hold the cost to $2.06 for a meal serving four people.
The NBC shows conclude with "Today's Recipe for Happiness," in which
Mary Lee delivers a warm serving of homespun wisdom. An example: "What
more can you ask of life than a glad new day each morning, with work to
do and loved ones to smile at across the breakfast table?" Indeed!
Mary Lee was in fact a nutritionist and an accomplished chef. Pet Milk
("the first evaporated milk") sponsored the program throughout its run.
From the Old Time Radio Researcher's Group.