Say No to Brass, Go Purple with Elvive Color Vibrancy Purple  What is brass?
Have you ever noticed your hair color change a few weeks after coloring? Your hair might start to take on an undesired yellow or orange tone. This is referred to as brass – the appearance of unwanted warm tones in color treated hair.

Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use

Why does hair turn brassy?
After hair is colored or bleached, purple tones are the first to wash out in the shower. Based on color theory, purple is opposite yellow on the color wheel. As a result, this gives the yellow and orange tones an opportunity to reveal themselves.

Go Purple to Neutralize Brass
Say no to brass with Elvive Color Vibrancy Purple Shampoo and Conditioner. The purple pigments instantly neutralize yellow and orange tones to revive your color. For optimal results, follow Purple Shampoo with Purple Conditioner to nourish hair in just 1 use. See visible results with Elvive Color Vibrancy Purple Shampoo and Conditioner for blonde, bleached, highlighted brunette or grey hair.