Get Rid of Uncontrollable Itch Medicated Anti-Itch Lotion is formulated to give fast and intense lasting itch relief. It provides temporary relief from itching caused by minor burns, minor skin irritation, sunburn, eczema, rashes due to poison ivy, oak or sumac. This lotion contains seven skin nourishing moisturizers, aloe and vitamins E and B5.• Helps relieve chapped or cracked skin • Relieves itch, irritation and chronic dry skin • Gentle and effective This lotion can help in calming and relieving even the toughest itchy, irritated or chronically dry skin.