A beautiful example of 1940s American designer costume jewelry, this signed François by Coro brooch captures the graceful elegance of a blooming calla lily in sculptural gold-tone metal.
Measuring an impressive 3 inches long, this dimensional floral brooch features beautifully curled, overlapping petals with a softly brushed satin finish and polished edges that accentuate its sculptural construction. Nestled within the open bloom are four luminous ivory faux pearls, individually mounted on delicate gold-tone stems.
A long, gently curving stem completes the composition, creating an elongated botanical silhouette that is both sophisticated and wonderfully organic.
The reverse reveals finely textured metalwork, substantial dimensional construction, and a rollover safety clasp. Most importantly, the raised rectangular cartouche bears the distinctive script François signature with copyright symbol.
THE FRANÇOIS STORY
François was one of the distinguished designer lines produced by Coro, the celebrated American costume jewelry manufacturer. Introduced during the late 1930s, the François name represented a more exclusive offering within the company's extensive jewelry collections.
Named for designer François Kramer, the line was associated with sophisticated styling, artistic metalwork, and beautifully constructed costume jewelry.
During the 1940s, American costume jewelry embraced bold sculptural forms, dimensional floral motifs, and elegant gold-tone finishes. This brooch beautifully reflects that aesthetic through its gracefully modeled petals, substantial construction, and individually mounted faux pearls.
Unlike the more familiar mainstream Coro signature, the François mark identifies a specialized designer line distinguished by its artistic construction and refined detailing.
The raised signature cartouche, dimensional cast-metal construction, and distinctive floral styling are consistent with the 1940s period.
A wonderful addition to a designer costume jewelry collection and an especially lovely choice for anyone who appreciates the timeless beauty of calla lilies.
Why You Will Be Obsessed With It
Condition
Beautiful vintage condition with age-appropriate surface wear and gentle variations in the gold-tone finish, particularly visible on the reverse and along the stem. The dimensional floral construction and four faux pearls are present. The original François signature remains clearly legible. The reverse retains its rollover safety clasp. Please examine all photographs as they form an important part of the condition description.
Measurements
Measures approximately 3 inches (7.6 cm) in overall length, including the gracefully curved stem. Please refer to the photographs showing the brooch alongside a US quarter for additional scale.
How to Style It
Wear this graceful calla lily vertically on the lapel of a tailored black blazer, where its warm gold finish and ivory pearls create an elegant contrast. It also looks beautiful against cream, camel, chocolate brown, or deep burgundy. Position it at the shoulder of a dress, fasten it to a silk scarf, or wear it on a structured coat for a sophisticated 1940s inspired look. Its generous 3-inch length makes it especially attractive as a statement lapel brooch.
Most items are shipped in a cotton filled jewelry presentation box. Buyers can reach out if they are purchasing as a gift to ensure it is sent in a gift box.
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Aesthetics
Old Money, Quiet Luxury, Hollywood Regency, Grandmacore, Romantic, Cottagecore, Mid Century Modern, MCM, Dark Academia, Vintage Glamour, Brooch Aesthetic