Original Apple Vertical Market Business Directory dated September 1987, published by Apple Computer, Inc. A professional, enterprise-focused reference created for businesses, government agencies, engineers, manufacturers, legal offices, and consultants using Macintosh systems in the late 1980s. Catalogs vertical-market software, vendors, pricing structures, and system requirements during a period when Apple was pushing the Macintosh hard into serious business and industrial environments.
This was not a consumer catalog. It was a working directory meant to be used, updated, and eventually replaced - which is why most copies were discarded. Surviving examples are scarce today. Inside is a time capsule of Apple's lesser-known enterprise strategy, showing how the company positioned the Mac against IBM PC and UNIX systems across industries like CAD, manufacturing control, accounting, insurance, and legal services.
Many of the companies and software vendors listed no longer exist, making this directory one of the few remaining records of Apple's late-1980s vertical market ecosystem.
| Brand | Apple Computer |
| Year | September 1987 |
| Subject | Macintosh Vertical Market Business Directory |
| Type | Reference Directory |
| Size | ~11 x 8.5 inches |
| Condition | Used. Noticeable edge wear and corner rubbing consistent with age. Light surface marks on the covers. Interior pages intact with mild age toning. No major tears observed. |
All photos show the actual item.