1910 Stuart’s Plaster Pads Ruptures Hernia Don’t Use Truss St. Louis Medical Scam Ad

 An original antique print ad . . . carefully removed from a bound 1910 almanac  -

There’s always a story behind an ad . . .

 In 1910, Stuart’s Adhesive Hernial Plaster-Pads were a highly visible medical mail-order product manufactured by the Stuart Plaster-Pad Company, based out of St. Louis, Missouri.

Owned and operated by Frank J. Stuart, the company became a major headline in 1910 when it was targeted by federal regulators for practicing some of the most deceptive medical advertising of the era.

The product was aggressively marketed as an absolute, permanent cure for all forms of rupture (hernias)

The Pitch: Stuart's advertisements promised that users could throw away their uncomfortable steel trusses, buckles, and leather straps

The 1910 Federal Crackdown . . . The year 1910 marked a massive legal turning point for the Stuart Plaster-Pad Company. Following investigations under the Pure Food and Drugs Act of 1906, federal authorities officially brought the company to court.

The Verdict: Chemical and medical testing proved that the pads were completely incapable of curing a hernia or regenerating torn abdominal muscles. The claims were declared completely "false and misleading," exposing the entire St. Louis operation as a medical scam.

2 1/2” x 7” . . . Reverse side has printing

Condition:  Very Good condition – please see photo

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