Overview

This listing features two seminal marketing books by renowned authors Al Ries and Jack Trout: "Positioning: The Battle for Your Mind" and "Marketing Warfare." This set is in excellent pre-owned condition, with the "Positioning" book notably signed by Jack Trout himself. These books are essential reading for anyone interested in marketing strategy, brand building, and competitive advantage.

Key Features

• Authors: Al Ries & Jack Trout
• Titles: Positioning: The Battle for Your Mind, Marketing Warfare
• Condition: Pre-owned - Excellent
• Signed Copy: "Positioning: The Battle for Your Mind" is signed by Jack Trout.
• Content: In-depth strategies and insights into modern marketing principles.
• Publisher: McGraw-Hill Book Company

Condition Statement

Both books are in excellent pre-owned condition. The covers are clean and show minimal signs of shelf wear. The pages are bright, clean, and free from any writing, tears, or significant creasing. The binding is tight and secure. The signature on "Positioning" is clear and authentic.